Sometimes opportunities work out better than you ever could have planned.
Normand grew up in Miscouche, PEI and attended Three Oaks Senior High School in Summerside. With a natural ability to draw, and a fascination with buildings and architectural design, Normand had planned on a career as an architect. However, thanks to several classmates, all that changed his senior year of high school.
As graduation neared, fellow classmates were disappointed with the selection of unique prom gowns available to them. Because Normand was one to appreciate fine details and was gifted with drawing skills, he began sketching fashion designs to the delight of his friends. At that time Normand didn’t know how to sew, so his designs were created for his friends by local dressmakers. He bought his first sewing machine at 17 and discovered that he loved designing fashion, and this would be his new career path. He started exploring design schools and sadly realized that a small-town, PEI upbringing would hardly afford him the opportunity to live and study in London, England, or New York City.
Coincidentally, around that time, Holland ¼â½ÐÊÓƵ launched a brand-new program: Fashion Technique & Design. Normand quickly enrolled and immersed himself in his studies, excelling at the hands-on learning under the direction of Aggie Rose Reddin. When his instructor was confronted with questions or new ideas outside the regular curriculum, the attitude was “let’s jump in together and work it out.” Later, when he visited other schools, he realized that what he had learned at Holland ¼â½ÐÊÓƵ was far ahead of what was covered elsewhere. He had been doing things in his third month at Holland ¼â½ÐÊÓƵ that other students were only doing in the third year of their fashion programs.
While at Holland ¼â½ÐÊÓƵ, Normand was thrilled to learn that he was one of the first recipients of the Simon Chang/ Phyllis Levine Foundation Award, an award given to promising, up-and-coming fashion design students. This award not only helped him financially, but also gave him confidence that he was going to make it in the fashion industry. And he did.
Normand’s career in fashion consisted of designing and producing evening and bridalwear, and also led him to directing operations and teams in various fashion companies. Living in Montreal for the past 30 years, his work also regularly brought Normand to New York city, Florence, Italy; Frankfurt, Germany; and the Punjab region of India. At the beginning of 2019, Normand came full circle when he was given the opportunity to work on a special project with, who else but, renowned fashion designer Simon Chang. He reminded Simon that he ended up in the fashion business, in part, due to receiving that award all those years ago.
Normand joined the Simon Chang Group to archive the iconic Canadian designer’s vast and very successful fashion career and now has a permanent position overseeing all business operations. He considers it an honour and a privilege to work with Simon directly, and expresses sincere gratitude for his education, for the award that contributed to his lifelong career, and for the path he has traveled since leaving the doors of Holland ¼â½ÐÊÓƵ.
